‘Go Gay’ Going

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I’ve always loved the sign for this laundrette on the Wandsworth Bridge Road.

It’s lovable partly for the involuntary snigger it always causes, but mainly because it harks back to another era, when laundrettes were new, exciting places suffused with the glamour of the USA.

Just look at the design – it’s a 10/- Las Vegas that shouts ‘modern’ and ‘life’ at the dull world of 1950s South London.

But it now seems to be dead. As I went past on the bus the other evening there was a hoarding all around the front of the shop.

I wonder if I can buy the sign…

One Response

  1. Just up the road from Hugon Rd, Chelsea School of Art, we once saw Paul Rutherford of Frankie walking by the GO GAY sign circa 1984. Did you buy it!

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